Mumbai City FC widen commercial base with hydration, radio and outdoor media deals

Mumbai City FC have moved early to reinforce their commercial engine for the 2026-27 Indian Super League season, adding fresh depth to a portfolio that already spans key consumer categories. The club has extended ties with Bisleri and Apar Advertisers while also bringing BIG FM India into the fold, a sign that sponsors continue to see value in football-led reach.

SportsMint Media reported that the latest set of agreements arrives as Mumbai City FC prepare for their first home fixture of the campaign on November 1. For the club, the timing matters: commercial announcements made on the eve of a home game tend to sharpen brand visibility and create a stronger launch pad for the season ahead.

Bisleri and Apar Advertisers stay on boardThe renewal with Bisleri keeps the packaged drinking water brand in place as the club’s official hydration partner. In practical terms, that means one of India’s most recognisable beverage names remains linked with a football property that can deliver matchday presence, community touchpoints and year-round brand recall.